Projects
TrainerPro.
TrainerPro is a mobile app for connecting personal trainers of all kinds with clients needing their services. The client came with a huge laundry list if ideas, and didn't know where to begin in bringing the vision to life.
I requested the client engage a research team to gain some insights about potential target audiences and their wants / needs and pain points. Their research team came back with a comprehensive research document, from which I pulled insights that could be used to inform ideation.
I used to research to create a primary user persona for the MVP, and drew many new insights from the surveys performed to inform ideation. The key audience for the MVP was identified as time-poor mothers looking to get fit, but not having the time, knowledge or motivation to find the right trainer.
I canvassed the market for apps playing in a similar space to ensure any ideas formulated would have the potential to find a moat. There were a huge amount of existing apps catering to the fitness market, so we would need to come up with a somewhat unique a approach to make the app stand out.
Using the research and insights garnered from the definition phase, I began by sketching a broad range of potential ideas for presentation to client and ultimately for testing with the defined audience.
These sketches were developed into wireframes, and presented in a way that could be put in front a survey cohort. The ideas focused on features that has strong sentiment from the research, and would be suitable for time poor mothers. The client organised the survey with my guidance.
The top voted ideas were developed into high fidelity mock-ups based on the client's provided brand to guide the fleshing out of full workflows.
With a set of key mockups based upon the decided approach, I fleshed out workflows to be feature and state complete. These were then connected as a Figma prototype to prepare it for testing.
The client opted to perform their own testing, and I provided a framework and guidance on how to perform users tests for validation of the key workflows. The tool we guided the client with was Maze, and I gave a set of assumptions we wanted to prove, and setup Figma prototypes to match these test paths.
The MVP scope was broken down into discreet feature deliverables, with a backlog of future features to be developed post launch agreed upon with the client. This helped us to keep control of the scope and prevent feature creep, resulting in a tighter end product.
Unfortunately the client did not have the budget for me to create a comprehensive design system for the application, so working closely with their internal development team would be vital to ensuring design adherence.
Each development sprint, I performed design reviews and gave feedback to keep the development moving while maintaining a high standard of implementation, and an execution that was true to the vision of the designs.
The app is currently in a pre-launch phase awaiting final testing and marketing alignment
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